In partnership with Taco Bell, Bigs Taco Supreme is the strongest new innovation in the Sunflower Seeds category in years, and now the #2 velocity item in the BIGS portfolio.

Launch Activation cost roughy 100K but generated 17.8MM brand impressions, 254% e-comm sales lift, and 43K unique visits to TacoSeeds.com. 3.4MM projected total SKU revenue for FY19 (ending June 2019).

This effort was supported by a modest social media strategy and an influencer kit which included a taco-headed baseball bobble head, sunflower seeds, and other swag.