CREATIVE & DESIGN DIRECTOR

I’M MEL (she/her), a driven designer with 10+ years of specialty CPG experience spanning branding, typography, packaging, and tangible designs. My work strives to create micro-experiences between brand and shopper, using design to generate relationships through sincere interaction. Long-term, immersive engagements with brands have built a knowledge base bridging creative strategy with targeted & successful brand design. Additionally, I’ve worked through multiple lifecycles within CPG giving me unique perspective into vc, small business management, sales and mergers, corporate brand design, and advertising.

AS A HUMAN…

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I AM STILL learning. I am a maker, experimenter, and observer and am highly collaborative. I’m a question asker who tries to approach challenges with a “yes, and” attitude. Professionally I am able to work seamlessly with Strategists, Brand Managers, CEOs, and Designers to effectively deliver on a brief. I believe any effort is worth doing right which often comes with some headwind and maybe a little heartbreak along the way.

WITH A CURIOUS MIND & ITCHY FINGERS, I am always working on something. You can usually find me looking for a new view of some kind: sipping a hot cuppa tea with a book, getting fresh air on bike, board, or jeep, exploring natural and man-made ecosystems, experimenting with new processes, cooking or baking beyond reason, restoring my 100 year old house, trying and failing and trying and learning, hunting old type, planning a Halloween party, or most frequently slowing down at my loom.